What is IDFA - Definition & Updates

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According to an analysis of nearly 1 billion iOS non-organic app installs in Q1 2023, 27% have an IDFA — that is, they were attributed by ID

The IDFA is a device identifier that is used to by many SDK providers for various reasons At Apsalar, we use the IDFA to measure user behavior Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as

lucky adda app download IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising IDFA stands for Identifier for Advertisers It is a unique, resettable ID assigned by Apple to each iOS device, used to track user activity